The day of the LP, reel to reel, the 8 track, the cassette, the CD, and yes even the DVD are over.

It’s the era of the Digital Delivery System. So with that and the advent of places Like myspace, Facebook, Twitter that are communities that bring people and music together the bands and artists have other avenues other than Record companies, notice that they still call them “record” companies, to distribute  music to the people. So not only can they distribute their music to the people but they can do it world wide. Before record and then CD stores, which are also a thing of the past, sold music they had maybe 100,000 titles for people to choose from, today the listener has well over 1 million titles they can purchase and download.

So where does Internet Radio fit into this do you ask?

Well with the “record companies” and terrestrial radio still doing business as usual, which by the way is the only way they can, it opens the door for web radio. Web Radio broadcasts to the whole world, 6.8 billion people, which is where music is being sold now, today artists don’t need a record company to take a percentage of their profits and tell them how to write their music.

So does the advertising on Internet Radio pay off?

Of course it does, just as record labels advertised bands gigs and album releases on terrestrial radio since FM started so should a band, who is looking to promote themselves, when they play the local club or on a United States Tour. Getting your Name and your music heard is what is going to sell downloads, unless of course you don’t want to.